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I’m a Pup Parent I’m a Wholesaler

Why Wag & Bright

A simple daily routine that helps protect gums and teeth over time. Dental disease can lead to serious health issues in dogs, but it’s preventable. At Wag & Bright, we make daily care easy with safe products your dogs will love, and you’ll feel good about using.

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We’re Canadian

Formulated and made in Canada.

No nasties

No artificial colours, flavours or harmful ingredients.

More than fresh breath

A healthy mouth now means a longer, happier life for your pet.

Protects vital organs

Poor oral hygiene can lead to heart, liver and kidney issues.

Prevent more, worry less

Consistent care can help reduce the need for costly dental procedures.

Consistent, daily dental care for your dog now can help prevent bigger health issues, and bigger vet bills down the road. Our products are the foundation of a simple routine, and support the long-term health and comfort of your pup.

Shop the Routine

Daily Dental Care Essentials for Dogs

Your dog's smile support centre starts here with mindfully made products, made with premium materials and natural ingredients.

Mighty Marrows Collagen Dental Chews

Our Collagen Dental Chews are a delicious, nutritious way to support your dog's oral health. Available in 4 tasty flavours (beef liver, spirulina beef, pork & parsley, and bacon), each long lasting crystalized collagen dental chew is designed to naturally clean teeth and freshen breath, all while being gentle on your dog's gums and supporting their overall health.

Shop Collagen Dental Chews

Puppy Polish Canine toothpaste in pup-forward flavours

With two flavours to choose from, Old Fashioned Peanut Butter and Filet Mignon (Beef), this is dog oral care done right. Our gentle, lab-tested dog toothpaste supports fresh breath and healthier teeth and is made with thoughtfully chosen, natural ingredients.

The formula is lab-tested for safety and freshness, helps freshen breath, reduce plaque buildup, and support long-term dog dental health.

Safe for all dog years and lightly scented (that one’s for you, pup-parents).

Shop Natural Dog Toothpaste

Polish your pup with our tooth and shampoo brushes

Everyday tools for better dog care. Our Care Tools are designed to support gentle dog dental hygiene and simple at-home grooming. From ultra-soft bristles that protect sensitive gums to eco-conscious materials that feel good to use, each tool is created to be effective, comfortable, and easy to reach for every day. Because when brushing and bathing feel simple, consistency comes naturally.

Shop Dental and Grooming Tools for Dogs

Best Sellers

Discover our most popular products.

No stress. No struggle. Just better daily oral care for your dog.

  • 1

    Free From Harmful Additives

    No fluoride, xylitol, parabens, triclosan, chlorhexidine, DMDM, or heavy metals. Only clean, safe and effective ingredients.

  • 2

    Functional Ingredients That Do More

    Made with natural, plant-based, dog safe ingredients Ingredients like coconut oil, baking soda and stevia. Because bad breath isn't a personality trait.

  • 3

    Lab-Tested for Safety & Freshness

    3rd-party tested in Canada for quality and safety. Formulated to freshen breath while supporting whole-body health.

From toothpaste to collagen dental chews, bright smiles and healthy pups start here.

I’m a Pup Parent I’m a Wholesaler

What Are Mighty Marrows®?

  • Long-Lasting Dental Chews

    A satisfying collagen chew designed to keep pups happily chewing while supporting their daily dental routine.

  • Cleans As They Chew

    Chewing creates natural mechanical action against the teeth to help reduce plaque and keep smiles bright.

  • Limited, Functional Ingredients

    Made with purposeful ingredients. Everything unnecessary is left out.

  • Softens With Saliva

    Mighty Marrows start firm, then gradually soften into a gel-like texture as your dog chews — with no splintering.

  • 3 Servings Per Chew

    One Mighty Marrow is designed for multiple chewing sessions. More chew time, more value, more happy-dog moments.

  • A Size & Flavour for Every Pup

    Choose from Small, Large or Jumbo and a lineup of pup-approved flavours.
Only Natural Ingredients
Spoiler: Only Good Stuff

Words from Humans...

  • ★★★★★
    My dogs love these! Our goldendoodle has never hidden a bone before, but with these collagen chews, she’s obsessed. She hides them, guards them, and enjoys every bite — a definite favorite in our house!
    Kimberly S. (Verified Buyer)
  • ★★★★★
    My Red Heeler Ozzy loves the Mighty Marrow collagen chews!!! He loves all the flavours and he is chewing on the Pork parsley marrow as I write this.
    Marilyn W. (Verified Buyer)
  • ★★★★★
    My dog LOVES these and they actually last through quite a bit of heavy chewing. I love that they're made of only a few simple ingredients and its a bonus to know of the health benefits.
    Ashleigh B. (Verified Buyer)
  • ★★★★★
    Sasha sits up waiting to have her teeth brushed. I like the consistency of the toothpaste while Sasha loves the taste. Oral care is important to me as she is a Standard Poodle who are known to have bad teeth.
    Donna F. (Verified Buyer)
  • ★★★★★
    My dog Toby LOVES these, and he has a sensitive stomach to certain chews. The large size lasted him all week (for a super chewer, this is insane).
    - Jill
  • ★★★★★
    This is a high quality collagen chew that comes in some scrumptious flavors. It took my 20lb heeler 2 weeks to get through a small spirulina!
    - Janice
  • ★★★★★
    First time trying this product and we're in love! The teeniest toothbrush is the perfect size for my 5lb furbaby and so soft that she enjoys it. She loves the toothpaste too, which is a huge win. After trying dozens of options, it's a relief that toothbrushing is no longer a battle!
    Tara S. (Verified Buyer)
  • ★★★★
    I was asking a friend about dental hygiene for my dog and she suggested these. I got the multi pack to try. My dog loves them so far, keeps him occupied as the treat takes time to break down. Will purchase again.
    Lindsay M. (Verified Buyer)
  • ★★★★★
    The toothpaste is yummy, yes I tasted it.
    - Allan
  • ★★★★★
    My lab chews through treats so fast but, these actually last 2-3hrs!!!! I have yet to find something as long lasting as a Mighty Marrow chew.
    Jacqueline A. (Verified Buyer)
  • ★★★★★
    These products are truly amazing. The toothbrush bristles are so soft. My tiny chihuahua even let me try it out on her. The filet flavoured toothpaste is also a hit. Great products ~ highly recommended.
    - Bonnie
  • ★★★★★
    I've been brushing my dogs’ teeth every day ever since they were little and this is honestly the first toothpaste that I feel is actually doing something. You only need the smallest amount as it sort of foams up and allows a good cleaning on both sides.
    Marie-Eve B. (Verified Buyer)

Don’t just take our word for it! See what our furry friends have to say.

  • ★★★★★
    Finally something that fills me up! Now I can nap in peace.”
    Max
  • ★★★★★
    “It’s so good I might even share with the cat... maybe.”
    Bella
  • ★★★★★
    Big flavor in little bites—just how i like it!
    Charlie

FAQ

You asked, we answered!

  • Our current formula includes a natural beef flavor and one with peanut. If your dog is allergic to beef, we recommend the peanut paste.

  • It contains coco-glucoside, a gentle, coconut-derived cleanser. It helps clean teeth effectively and is hypoallergenic, biodegradable, and extremely low-irritation.

  • Our current toothpaste is for dogs only. However, our Puppy Polisher Pearl toothbrush is safe for cats. A feline-specific paste is in development.

  • Rinse it thoroughly after use and store in a dry, clean spot or use the original container once 100% dry.

  • Every 2–3 months, or sooner if the bristles show visible wear.

  • Our injection molding process fuses the bristles directly to the head, eliminating gaps where bacteria can grow. Plus, we use PBT polymer bristles that absorb less water than nylon and apply UV sanitation after manufacturing.

  • Soak one end it in hot water for a minute. This softens the surface and releases flavor, making it more enticing and easier to chew. However if your dog has a medical reason, or has broken or brittle teeth the chews might not be a fit for your dog.

  • Some dogs aren’t big chewers- but most pups love it once softened. If not, we’re sure a friend’s dog will be thrilled to have it!

From the Dlog

  • Meet the New Mighty Marrows® Collagen Dental Chews

    Meet the New Mighty Marrows® Collagen Dental Chews

    Meet the newest Mighty Marrows® Collagen Dental Chews for dogs! Discover three crave-worthy new flavours: Salmon with premium marine collagen, creamy Goat Milk, and  smooth Peanut.

  • Our pack is growing!

    Our pack is growing!

    Welcome to our Vice President, Sales, Patrick Lima. Wag & Bright Supply Co. is thrilled to announce Patrick Lima as our new Vice President of Sales.  Patrick joins the pack with 20 years of experience in the pet care industry,...

  • Meet the Smile Squad

    Meet the Smile Squad

    The Dogs Behind Wag & Bright's Ambassador Program At Wag & Bright, we're incredibly lucky to have a community that believes in healthier, happier doggy smiles. Our Smile Squad isn't just a group of ambassadors, they're dog lovers, pet parents,...

Read more
Wag & Bright Supply Co. • FAIRE

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Have a question? We're all ears!

We're here to help! Whether you have questions about our products or need support with an order, drop us a message below and we'll get back to you as soon as possible.

CANADIAN-OWNED

Designed in Canada with global standards in mind.

LAB TESTED

Every product is third-party tested for safety and quality.

FOR ALL DOG YEARS

Safe for puppies, adults, and senior dogs.

CRUELTY-FREE

Never tested on animals. Ever.